Social

Social responsibility means that AI should help people and support positive changes in society. It should not harm communities, spread false information, or increase inequality. It helps us consider the effects of AI on communities, organisations, and people.

How do we use this principle?

• We will assess the social impact of our AI use and decisions by asking whether AI support community wellbeing, reduce harm, and benefit users.

• We will build safeguards against harmful content and misinformation by testing for and mitigating risks (where appropriate, like AI-generated falsehoods, abuse, or manipulation.

• We will educate team members and users on the social risks and responsibilities of AI by offering supportive materials that explore ethical AI, misinformation risks, and how AI can shape behaviour.

• We will review social outcomes, not just technical ones by tracking impacts on trust, equity, misinformation, and accessibility as part of our AI management.