Trustworthy

Trustworthy AI earns people’s confidence by being safe, fair, and easy to understand. Trust is built over time when AI use and AI systems are used as expected, provide consistency, and respect people’s rights.

How do we use this principle?

• We will design and use AI which earns trust through consistent outcomes by ensuring that people can rely on AI to behave as expected, within known use cases and boundaries.

• We will communicate clearly about how and why AI is used so that people understand its role in decisions and can make informed judgements about it.

• We will act quickly and transparently when trust is broken by investigating issues, communicating with stakeholders, and correcting failures that lead to loss of confidence.

• We will build trust factors into our use of AI by being transparent, explainable, fair, and demonstrating our overall confidence in AI systems and use cases.

• We will foster internal cultures of trustworthiness by empowering teams to raise concerns and prioritise ethical use of AI.